Billie Eilish’s World Tour Supports ‘Hard And Soft’ LP with Environmental Initiatives

• The tour supports Billie Eilish’s “Hit Me Hard and Soft” album with extensive environmental initiatives.
• REVERB Eco-Villages at each venue encourage fans to engage in sustainability efforts and connect with nonprofits.
• The “Support+Feed” campaign promotes plant-based eating, food drives, and public transportation to reduce greenhouse gas pollution.
• Venues will offer plant-based food options and promote waste reduction and recycling.
• Fans are encouraged to bring reusable water bottles and opt for thrifted or upcycled clothing to combat fast fashion.

Newsypeople – Billie Eilish’s World Tour Supports ‘Hard And Soft’ LP with Environmental Initiatives, Billie Eilish’s world tour, “Hit Me Hard and Soft: The Tour,” supporting her third album, is not just a musical journey but a significant step towards sustainability and environmental responsibility. This tour, which is set to launch in Quebec in September 2024 and wrap up in July 2025, spans North America, Australia, the UK, Europe, and Ireland, showcasing Eilish’s commitment to combating climate change and promoting sustainability.

Eilish’s dedication to environmental causes is deeply rooted in her personal beliefs, as she has expressed her awareness of the impact of every choice and action on the environment. This commitment is evident in her eco-friendly release plan for her album, “Hit Me Hard and Soft,” where she has been proactive in minimizing waste and promoting sustainable practices.

The tour features eco-villages where fans can engage with nonprofit organizations, participate in plant-based food drives, and adopt eco-friendly practices such as using public transportation to shows and carrying refillable water bottles. This approach not only encourages fans to adopt sustainable behaviors but also fosters a fair and inclusive environment by combating scalping through mobile-only tickets and Ticketmaster’s Face Value Exchange.

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Eilish’s partnership with Reverb, a nonprofit organization, has been instrumental in supporting environmental, greenhouse gas reduction, and climate justice projects. This collaboration has contributed over $1 million towards these causes, highlighting Eilish’s significant impact on environmental sustainability.

Furthermore, Eilish’s label, Universal Music Group, has set global goals around emissions reduction and has worked closely with Eilish to support her sustainability efforts. This includes the use of recycled vinyl for her album release and merchandise made from prior production dead stock, organic or recycled polyester or cotton, and non-toxic dyes. Eilish’s commitment to sustainability extends to her live performances, such as powering her mainstage set at Lollapalooza Chicago with solar-charged batteries and serving plant-based meals for artists and crew on her “Happier Than Ever” tour.

Eilish’s approach to sustainability is not just about her personal choices but about influencing the music industry to adopt more sustainable practices. She hopes that her efforts will inspire others to adopt similar practices, ultimately leading to sustainability becoming the standard in the music industry.

Billie Eilish’s world tour, “Hit Me Hard and Soft: The Tour,” is a testament to her commitment to environmental sustainability and climate change mitigation. Through her eco-friendly release plan, partnership with Reverb, and the promotion of sustainable practices during her tour, Eilish is making a significant impact on environmental sustainability. Her efforts not only support her own career but also inspire a broader movement towards a more sustainable future in the music industry.

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