Meghan Markle’s American Riviera Orchard UK Domain Redirects to Foodbank with ‘Thoughts with Catherine’ Message

• Meghan Markle’s new lifestyle brand, American Riviera Orchard, leads to a foodbank on its UK domain.
• The brand is expected to sell luxury lifestyle products including recipe books, tableware, textiles, and food items.
• The mystery behind the redirection to a foodbank remains unresolved, with speculation about the involvement of Meghan Markle or a Good Samaritan.

The American Riviera Orchard, a new lifestyle brand by Meghan Markle, has experienced an unexpected twist with its UK domain name being redirected to a British foodbank and featuring a message of support for Princess Catherine. This incident highlights the intriguing dynamics of digital space and the impact of royal interests on the internet.

The American Riviera Orchard brand, launched by Meghan Markle, is a venture that extends her former lifestyle blog, The Tig, focusing on cooking and food, areas close to her heart. The brand aims to sell products such as jams, with plans for a book, blog, and more in the future. Meghan’s passion for cooking and food, demonstrated through her involvement in community kitchens and her work on The Tig, is evident in this new venture. The brand’s publicity materials do not shy away from highlighting Meghan’s royal status, with her Instagram profile including the caption “by Meghan, The Duchess of Sussex”.

However, the UK domain name for the American Riviera Orchard has been redirected to a Just Giving page for the Trussell Trust, a UK-based charity. The page features a cryptic message: “Not Meghan. Hope Meghan wouldn’t mind. Thoughts with Catherine x.” This redirection and message seem to be a tribute to Princess Catherine, who was recently diagnosed with cancer and is undergoing chemotherapy. The Trussell Trust confirmed that they were unaware of the donation site and that it was not set up by them.

This incident underscores the unexpected ways in which digital spaces can be influenced by royal interests and public figures. The redirection of the domain name to a charity page, especially one supporting Princess Catherine, suggests a show of support and solidarity in the face of personal challenges. It also highlights the potential for digital platforms to serve as spaces for public expressions of support and solidarity, beyond the official channels of communication. The fundraiser has generated significant support, with 55% of its target of $1,245 already raised at the time of writing

The American Riviera Orchard brand’s launch coincides with a new Netflix cookery show featuring Meghan, further cementing its position as a lifestyle and cooking brand. The brand’s products, including jams, are expected to be luxury items, aligning with Meghan’s previous ventures and her commitment to quality and sustainability. The brand’s logo and the use of “Montecito” in the product labeling reflect Meghan’s life in California, where she resides with Prince Harry. 

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