The Gridiron Gems Initiative is proud to welcome Brila Media Group as Zircon Partners a strategic collaboration that elevates the visibility and narrative of women in sports, particularly in the growing landscape of American football in Nigeria.
The Gridiron Gems Initiative is a product of Nigeria American Football Association‘s (NAFA) ongoing collaboration with Browns Nigeria, united by a shared vision to create inclusive opportunities for girls in sports. With Browns’ continued support, the initiative champions gender equity and amplifies female voices in American football across Nigeria.
“We are thrilled to partner with the Brila Media Group. Their longstanding influence in sports media and their commitment to amplifying diverse voices aligns perfectly with our goal to spotlight and support young women on and off the field,” said Nancy Damhindi, Coordinator of the Gridiron Gems Initiative.
Brila Media Group’s invaluable media and digital contribution will provide a strong platform for showcasing the talents, stories, and achievements of Nigerian female athletes throughout the 2025 Gridiron Gems calendar. From All-Star events to skills development clinics and international flag football representation, this partnership ensures greater reach, awareness, and public engagement.
Babajide Akeredolu, President of the Nigeria American Football Association (NAFA), remarked, “Partnerships like this are intentional moves toward creating an ecosystem where women can thrive in sports. Visibility is key, and with Brila Media’s incredible reach, we’re confident that the stories of these talented athletes will travel far and wide, inspiring the next generation of leaders on and off the field.”
Speaking on the partnership, Oludolapo Sowunmi, Brand and Corporate Manager said, “At Brila Media, we understand the power of storytelling and the importance of representation. Supporting the Gridiron Gems Initiative aligns with our mission to spotlight emerging talent, champion inclusion, and grow the sport by making women’s contributions impossible to ignore.”
This partnership reflects Brila Media Group’s dedication to youth empowerment and gender equity in sports and reaffirms the transformative role of media in reshaping narratives and creating new opportunities for women in Nigeria.
For more information or to support the Gridiron Gems Initiative, please contact Nancy Damhindi at [email protected].
About the Nigeria American Football Association (NAFA)
The Nigeria American Football Association (NAFA) is Nigeria’s only National body dedicated to growing the game of American Football. Established in 2019, its vision is to create opportunities through the game of American football. Since its inception, To date, NAFA has introduced the game of American Football directly to over 10,000 young men and women in 18 States and over 300 schools and has led Nigeria to its first victory at the maiden Africa Continental Flag Football Championship games. NAFA is an Associate member of the International Federation of American Football (IFAF).
For more information, contact [email protected]
About Gridiron Gems Initiative
The Gridiron Gems Initiative is the flagship female-focused program of the Nigeria American Football Association (NAFA) and Browns Nigeria, dedicated to advancing gender inclusion and unlocking leadership pathways for girls and young women in American football. Launched in 2025, Gridiron Gems exists to increase female participation in the sport not only on the field as
athletes, coaches, and referees, but also off the field in leadership, media, and advocacy roles.
For more information, contact [email protected]
About Brila Media Group
Brila Media Group is Nigeria’s premier sports broadcasting and digital media company, dedicated to delivering compelling, high-quality sports content across radio, digital media platforms, and other expressions of sports and sportainment media content.
Home to the most energetic and invested sports fans that are fondly called Brila Nation, Brila Media has a monthly reach of over 11 million across all platforms, and is committed to being the number 1 destination for more sports fans across the world.
