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The SoftOrbits image editing software development team led by its founder Eugene Ustinenkov published a report showcasing the impact of adding new AI features to its utilities. According to the company’s internal data, professional photographers can accelerate their workflows by up to 35% by relying on new prompt-based features to deal with menial and time-consuming tasks. Being a well-recognized brand with over 19 years of history, SoftOrbits aims to continue improving its solutions to appeal to its massive 300,000-user audience.
According to Eugene Ustinenkov, CEO of SoftOrbits and AlarmFront, these results indicate that expert-level photographers are willing to use AI features and benefit from them as long as they are implemented in a non-intrusive way and in accordance with their unique requirements.
That means that companies offering AI solutions should consider focusing more on non-generative AI functionalities if they aim to appeal to professional audiences rather than executives.
As Ustinenkov adds, most software providers choose an approach that makes artists and specialists in creative fields feel alienated, which results in a backlash and pressure on companies, which may choose to stall for a bit instead of adopting new technologies and risk being heavily criticized by their own employees.
“There is currently a massive divide created by the rising popularity of AI in the image editing niche. There won’t be an easy solution to it, but we believe that far too many companies try to advertise their generative tools directly to CEOs who want to reduce their expenses. However, it is evident that AI isn’t as great at creating memorable, unique, and otherwise effective images, and the industry is built on professional photographers who are offended by these strategies. We choose a different approach — we don’t deny the technology’s potential, but it should be aimed somewhere else,” says Eugene Ustinenkov, CEO of SoftOrbits and AlarmFront.
What does SoftOrbits propose?
SoftOrbits analyzed the most common pain points for professionals when it comes to editing and solved them by training AI to quickly solve these annoying issues with a single prompt.
Each individual feature can significantly improve QOL for users, but it’s the combination of them that makes SoftOrbits’ upgraded utilities so convenient and helpful. The team has found that the tools’ new capabilities also increased user retention and overall satisfaction, inspiring SoftOrbits to upgrade even more of their utilities in the future.
“It is amazing how much AI can offer when it comes to reducing stress and saving time, and it is a bit sad that most image editing software developers look in an entirely different direction. We publish this report to highlight just how impactful our solution to this dilemma can be and to encourage other teams to follow our example,” says Hannes Jansen, writer and editor at SoftOrbits.
New frontiers
“We are happy with what we managed to achieve so far, but we don’t intend to rest on our laurels — not only are there more ways to implement the technology that we just haven’t considered yet, but there are also new tools to be created to fill the gaps in the market,” says Eugene Ustinenkov, CEO of SoftOrbits, Candidate of Technical Sciences.
