Katie Price is under investigation by UK’s Trading Standards after repeatedly promoting a CBD product and making claims that it could cure cancer.
The 47-year-old sparked backlash in April last year when she posted on X in support of former Olympic boxer Anthony Fowler, who claimed his company, Supreme CBD, had “healed” his two-year-old daughter’s tumour after he said they refused chemotherapy treatment.
The post, along with additional Instagram promotions featuring Katie and Supreme CBD, has now been referred to Liverpool Trading Standards by the Advertising Standards Authority (ASA), which initially received complaints.
The matter has reportedly moved beyond the ASA’s direct powers because both Katie and the brand have continued to publicly discuss the product, with Katie acting as a paid ambassador.
An ASA spokesperson said: “We’ve received a small number of complaints about Supreme CBD and Katie Price‘s ads. I’ve spoken to our compliance team and they’ve confirmed that Supreme CBD has now been referred to Trading Standards.
“Trading Standards acts as our legal ‘backstop’. In parallel, our compliance team is continuing to assess what further action may be appropriate, in regards to this advertiser, including engagement with relevant platforms where necessary.”
In her April post, Katie wrote: “Very serious chat with Serena Stregapede [Anthony’s partner] and Anthony Fowler about their two-year-old daughter who had a tumour in her leg, they refused hospital treatment and healed her themselves which is amazing.
“They was (sic) telling me all about Supreme CBD and how it works for fibromyalgia, arthritis, anxiety/depression any aches/pains or insomnia,” before sharing a checkout code.
The post drew strong criticism from social media users, with comments including: “F***ing rancid behaviour” ; “It does not cure cancer ffs!”
“It is irresponsible to suggest CBD would shrink a tumour like that. CBD used responsibly & in conjunction with other medicines can have huge pain relieving, calming properties etc. But no reputable CBD supplier would allow endorsement like this, it is illegal to do so. Very serious chat to spread seriously dangerous anti scientific s**** to gullible morons.”
An ASA spokesperson confirmed: “We have received complaints about posts on Katie Price‘s X and Instagram accounts in relation to claims relating a food and/or food supplement to the prevention, cure and/or treatment of human disease.”
This is not the first time Katie has faced scrutiny over advertising. In April 2024, she was required to remove an Instagram post promoting The Skinny Food Co after concerns were raised.
In the reel, she said: “So here I am making my delicious coffee, with the caramelised biscuit Skinny Food zero calorie syrup. It’s fat free and sugar free too. And on top of that I absolutely love my Skinny Food porridge and guess what, it only has 262 calories. 14 grams of protein, and trust me so yummy.”
The post was found to lack clear advertising disclosure, promote a diet below 800 calories a day, and include unauthorised weight loss claims.
