By Ingram Osigwe
On Friday, March 28, 2014 the prestigious Civic Centre, Victoria Island, Lagos played host to a bevy of celebrities, beauty enthusiasts, industry stakeholders, distributors and marketers as Fair and White Nigeria was unveiled and its highly efficacious range of beauty products ushered into the market with glamour, glitz and beauty pageantry. 12 years later, history will be repeating itself as the brand is back in a celebratory mood and will on Friday April 24th, 2026 return to the same venue to celebrate all the ranges and variants on its stable to mark 30 years since it took the Nigerian cosmetics market by the storm.
As was the case in 2014, the event will be heralded by a beauty pageantry. Termed “Miss Fair and White Beauty Pageant 2026”, the winner of the Miss Fair and White pageant will, in addition to becoming the brand Ambassador, smile home with N10m cash prize while the runner up will be rewarded with N7.5 million . The third place prize is N5million. A plethora of consolation prizes also await other contestants.
A press statement by Ingram Osigwe, Media Adviser to Fair and White Nigeria Ltd, owners of the Fair and White range of beauty products in Nigeria, indicates that the beauty pageantry is open to young, beautiful Nigerian ladies within the age range of 18 – 25 upon payment of a non- refundable fee of N50,000. According to Osigwe, registration closes March 31st, 2026.
The website is (www.missfairandwhiteng.com)
Osigwe added that pageantry is open for sponsorship by banks and other corporate organisations and business associates of Fair and White Nigeria Ltd. According to him, “apart from offering sponsors a varied audience to market and promote their brands, goods or services, the Fair and White beauty pageantry will also allow sponsors share in, and enjoy Fair and White’s market unassailable mileage”
Fair and White Nigeria Ltd, famous for its flagship brand, the iconic Fair and White range of beauty products, has in the last 30 years evolved and stepped up the task of assisting Nigerian women achieve and maintain balanced and radiant skins by introducing a litany of classy variants into the market. These include Original Exclusive
Exclusive Vitamin C Gold, So White, So White Vitamin C, So Lemon, So Carrot, Mix Ready2Glow, Labo Derma Glutathione.
Appraising its robust contributions to the Nigerian beauty industry in the last 30 years, Fair and White Nigeria said it has over the years appreciated Nigerian nay African beauty queens hence its decision to routinely engage them as Fair and White Queens and brand Ambassadors. The company said it is committed to quality beauty brands and the promotion of natural beauty inherent in the African woman insisting that gone are the days the natural beauty of the African woman is downplayed in favour of Caucasian and European models. It is not surprising therefore that for over a decade, it has consistently chosen beautiful African models as Ambassadors for its brands.
Osigwe is Media Adviser to Fair and White Nigeria
