- Ruth Kadiri, a celebrated Nollywood actress, uploads her movies on YouTube due to restrictive regulations surrounding film production in Nigeria.
- She wants a platform to freely express herself and share her stories without the constraints typically imposed during traditional film production.
- Kadiri emphasizes the importance of YouTube for filmmakers and content creators in Nigeria, highlighting how it has become a crucial source of income.
Newsypeople- Ruth Kadiri, a popular Nollywood actress, has shared her reasons for uploading her movies on YouTube. Kadiri, who has been a producer for a long time, initially faced discouragement from some individuals in the industry who believed that there was no money to be made on the platform.
However, she was determined to find a platform where she could freely express herself and tell her stories without the constraints and regulations that come with traditional film production.
Also Read: Ray J Sides With Chris Brown As He Takes Shot At Quavo
Kadiri recalled how she was initially bored during her time away from the industry, watching a lot of musical videos on YouTube. She noticed that some individuals were uploading their films on the platform and decided to give it a try. Despite the initial discouragement, she persisted and eventually found a receptive audience.
Ruth Kadiri emphasized that she is not worried about competition on YouTube, recognizing that there is enough space for everyone to thrive.
She believes that YouTube has become an essential part of the film industry, providing opportunities for filmmakers and content creators to showcase their work and connect with a global audience.
In her words,
“I have been a producer for a long time but there are too many rules and regulations during production. So I called my team and told them that I wanted an opportunity to express myself. For instance, if I see something online I want to learn it and after learning, I want to upload it somewhere. When I travelled to give birth, I was bored and started watching a lot of musical videos and noticed that some people put their films on YouTube. I told myself that I’ll come back to try it. Some people discouraged me and told me that there was no money in it. But because I needed a platform to express myself and tell my stories, I decided to try it. I told my team that we should shoot and if the film is not good enough, we will learn and use it as a learning process”.
Kadiri currently has two million subscribers on YouTube, and she believes that the platform has become a vital source of income for many filmmakers and content creators.
She is not concerned about competition, as she believes that there is enough room for everyone to succeed.
Kadiri’s decision to upload her movies on YouTube has allowed her to connect with her audience more directly and express herself freely, which she believes is essential for any filmmaker.
Also Read: Regina Daniels, Yul, Pete Edochie On New Movie Set Sparks Social Media Buzz
