Music producer Benny Blanco has unexpectedly found himself trending online after attention around his feet went viral, prompting a content platform to propose turning the moment into a business opportunity.
According to a letter obtained by TMZ, a creators’ membership platform known as The Circle has invited Blanco to join the network and launch a subscription-based account focused on foot-related content.
The proposal suggests that the platform would assist him with production strategies, including filming approaches, camera angles and dedicated “foot cam” content designed to make posts more engaging for viewers.
Interest in the concept reportedly grew after Blanco’s feet gained viral attention online, with users discussing and rating them on WikiFeet, where they received a three-out-of-five-star rating.
The Circle said there is a surprisingly large audience for niche content such as this and believes Blanco could benefit from the online attention surrounding the viral moment. As part of the offer, the platform also proposed potential collaborations and invited Blanco to serve as a judge for its “Prettiest Feet” contest.
The suggestion highlights how viral internet trends involving celebrities can quickly transform into monetisation opportunities through subscription-based content platforms.
