Lawyer, Deji Adeyanju shares his observation as he wonders why most BBNaija winners end up looking broke, despite the prize money they bagged.
He took to his X page to share this following the recent conclusion of the BBNaija season 10 edition, in which the housemate, Imisi had bagged 120 million.

Deji Adeyanju makes an observation
The controversial political commentator wondered whether those who win the reality show actually gets given their prize money.
According to him, most of the winners of the BBNaija show end up looking broke, as though they hadn’t received all the cash that was pledged by the organizers.
His words …
“Do they really give BBNaija winners the price money? The reason I am asking is because many of them end up looking extremely broke thereafter.”
Past BBNaija winners
Over the years, Big Brother Naija has produced several winners who have gone on to make their mark in entertainment, business, and social influence.
From Katung Aduwak, the first-ever winner in 2006, Efe in 2017, Miracle in 2018, to Mercy Eke, the first female winner in 2019, Laycon in 2020, Whitemoney in 2021, Phyna in 2022, Ilebaye in 2023, and Kellyrae each season’s champion has brought a unique flair and story of resilience to the spotlight.
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