As the glamorous heiress to a £340 million hotel fortune, Irene Forte has no concerns about wrinkles, let alone worry lines.

But the 33-year-old claims to have developed a miracle cream that can beat the signs of ageing.

In a market infamous for being long on promises and short on results, Ms Forte insists that clinical trials of her Hibiscus Night Cream prove consumers are seeing genuine results.

And she has already signed deals with Amazon, online fashion giant Net-A-Porter and US retail firm Nordstrom for the treatment, which contains myoxinol, a substance extracted from hibiscus seeds and lauded as ‘nature’s answer to Botox’.

Blind trials of the cream involving 81 women found that 96 per cent would recommend the product to a friend. 

As the glamorous heiress to a £340 million hotel fortune, Irene Forte has no concerns about wrinkles, let alone worry lines. But the 33-year-old claims to have developed a miracle cream that can beat the signs of ageing

As the glamorous heiress to a £340 million hotel fortune, Irene Forte has no concerns about wrinkles, let alone worry lines. But the 33-year-old claims to have developed a miracle cream that can beat the signs of ageing

One participant said: ‘I tried the night cream on my face last night and I cannot begin to tell you how good this feels. I looked in the mirror this morning and I can see a difference from one night.’

Another middle-aged woman added: ‘My sister said my skin looked like a 20-year-old.’

Oxford-graduate Ms Forte – whose father Sir Rocco is chairman of the eponymous chain of hotels – said an independent clinical trial on the night cream proved that it visibly reduced wrinkles when used in a regime with her Hibiscus Serum and Prickly Pear Face Cream.

She added: ‘However, consumer feedback is just as, if not more, important to us, and the incredible feedback exceeded our already high expectations. It has been our top seller from day one and is truly our hero product.’

The cream is priced at £88 for 30ml or £139 for 50ml and Ms Forte is developing a version for men.

The second of Sir Rocco’s three children, Ms Forte is the wellness manager for the family firm and a long-standing friend of Princesses Eugenie and Beatrice. 

Oxford-graduate Ms Forte – whose father Sir Rocco is chairman of the eponymous chain of hotels – said an independent clinical trial on the night cream proved that it visibly reduced wrinkles when used in a regime with her Hibiscus Serum and Prickly Pear Face Cream

Oxford-graduate Ms Forte – whose father Sir Rocco is chairman of the eponymous chain of hotels – said an independent clinical trial on the night cream proved that it visibly reduced wrinkles when used in a regime with her Hibiscus Serum and Prickly Pear Face Cream

 The former was a guest at her lavish wedding to tech chief Felix Winckler, 41, in Sicily last year, where guests were treated to a brass brand and a spectacular fireworks display.

Ms Forte has previously admitted that her own glowing complexion owes more to just skin cream.

‘Like my father, I’m a health- conscious fitness fanatic, so exercise and healthy eating have always been passions of mine,’ she said, adding that she had reduced her intake of dairy and sugar.

The family’s business empire was established by Ms Forte’s Italian-born Scottish grandfather Charles Forte. 

He opened the first catering facility at Heathrow Airport in the 1950s and the first full motorway services at Newport Pagnell in 1960.

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