Apple has paused all advertising on X after owner Elon Musk agreed with an anti-Semitic post on the platform.

Musk, 52, sparked a firestorm on Wednesday by responding to a man who claimed: ‘Jewish communities have been pushing dialectical hatred against whites.’

The billionaire, who has 163 million followers on X, replied: ‘You have said the actual truth.’

On Friday Axios reported Apple would pause its advertising on the platform after 164 rabbis and activists called on Apple, Google, Amazon and Disney to stop advertising.

IBM, the European Commission and Lions Gate Entertainment have also suspended ads on the platform in response to Musk’s post.

It comes as a crisis public relations guru claimed Musk was endangering his companies with his personal scandals.

Apple has paused all advertising on X, formerly known as Twitter , after owner Elon Musk appeared to agree with an anti-Semitic post on the platform

The news came just after crisis public relations guru Eric Dezenhall claimed Musk was endangering his companies with his personal scandals

The news came just after crisis public relations guru Eric Dezenhall claimed Musk was endangering his companies with his personal scandals

Musk, who has 163 million followers, replied to the post with: 'You have said the actual truth'

Musk, who has 163 million followers, replied to the post with: ‘You have said the actual truth’

‘There’s an ongoing career death watch for Elon Musk. Has he finally gone too far? And the answer for 52 years has been ‘no,’ there has not been any sanctions,’ Dezenhall Resources Chairman Eric Dezenhall said on CNBC. 

‘So in terms of what to do, number one is a gut check – does Elon Musk personally feel – the way I’m sure a lot of his executives feel – that there is danger here, there is danger to X, there is danger to Tesla, there is danger to SpaceX?

‘If he personally does feel peril, he will have to face what every other company faces – the issue of, do you apologize, when do you apologize, when do you establish policies to prevent this sort of thing… but there is no sign that that’s where they are yet.’

On Wednesday Musk backtracked on his earlier endorsement of an anti-Semitic post, clarifying that he does not believe hatred of white people does not extend ‘to all Jewish communities.’

Musk, who has been strongly criticized by the Anti-Defamation League and Israel’s Foreign Ministry for his past remarks, then attacked the ADL, accusing them of racism, saying it ‘unjustly attacks the majority of the West, despite the majority of the West supporting the Jewish people and Israel.’

‘This is because they cannot, by their own tenets, criticize the minority groups who are their primary threat.’ Musk added.

Musk doubled down against the ADL hours later, writing: ‘I am deeply offended by ADL’s messaging and any other groups who push de facto anti-white racism or anti-Asian racism or racism of any kind. I’m sick of it. Stop now.’

Over 100 Jewish rabbis and activists had called on Apple, Google Amazon and Disney to stop advertising on X. Apple CEO Tim Cook is pictured

Over 100 Jewish rabbis and activists had called on Apple, Google Amazon and Disney to stop advertising on X. Apple CEO Tim Cook is pictured 

IBM said this week that it stopped advertising on X after a report said its ads were appearing alongside material praising Nazis — a fresh setback as the platform tries to win back big brands and their ad dollars, X’s main source of revenue.

The liberal advocacy group Media Matters said in a report Thursday that ads from Apple, Oracle, NBCUniversal’s Bravo network and Comcast also were placed next to anti-Semitic material on X. 

‘IBM has zero tolerance for hate speech and discrimination and we have immediately suspended all advertising on X while we investigate this entirely unacceptable situation,’ the company said in a statement. 

The European Union’s executive branch said separately Friday that it’s pausing its advertising on X and other social media platforms, in part because of a surge in hate speech. 

The White House issued a statement on what it called Musk’s ‘abhorrent’ promotion of antisemitism.

Media Matters put out a report claiming that it had found ads from big brands including IBM, Apple, Oracle and Comcast's Xfinity and Bravo running next to content 'that touts Adolf Hitler and his Nazi Party'

Media Matters put out a report claiming that it had found ads from big brands including IBM, Apple, Oracle and Comcast’s Xfinity and Bravo running next to content ‘that touts Adolf Hitler and his Nazi Party’

‘We condemn this abhorrent promotion of anti-Semitic and racist hate in the strongest terms, which runs against our core values as Americans,’ spokesman Andrew Bates said. 

‘We all have a responsibility to bring people together against hate, and an obligation to speak out against anyone who attacks the dignity of their fellow Americans and compromises the safety of our communities.’ 

X CEO Linda Yaccarino said X’s ‘point of view has always been very clear that discrimination by everyone should STOP across the board.’

‘I think that’s something we can and should all agree on,’ she posted on Thursday.

The accounts that Media Matters found posting anti-Semitic material will no longer be monetizable and the specific posts will be labeled ‘sensitive media,’ according to a statement from X. Still,

Musk decried Media Matters as ‘an evil organization.’

The billionaire has a long history of toying with dog-whistle rhetoric about Jewish people, in particular George Soros, who enraged him in May by selling his Tesla stock.

X CEO Linda Yaccarino said X’s 'point of view has always been very clear that discrimination by everyone should STOP across the board'

X CEO Linda Yaccarino said X’s ‘point of view has always been very clear that discrimination by everyone should STOP across the board’

He has also angered people with his response to the Israel-Hamas war.

In the days after the October 7 Hamas terror attack, Musk was forced to delete a tweet which recommended an anti-Semitic account and a promoter of debunked videos as reliable sources of information about the attack on Israel.

The owner of X, formerly Twitter, faced a furious backlash after telling his 159 million followers that the accounts @WarMonitors and @sentdefender were ‘good’ for ‘following the war in real time’.

Followers were quick to point out that @WarMonitors has repeatedly used ‘jew’ as a term of abuse on the platform, telling New York supermarket boss Avi Kaner to ‘mind your own business, jew’.

X isn’t alone in dealing with problematic content since the Hamas-Israel war began.

On Thursday, TikTok removed the hashtag #lettertoamerica after users on the app posted sympathetic videos about Osama bin Laden’s 2002 letter justifying the terrorist attacks against Americans on 9/11 and criticizing U.S. support for Israel. The Guardian news outlet, which published the transcript of the letter that was being shared, took it down and replaced it with a statement that directed readers to a news article from 2002 that it said provided more context.

Source: | This article originally belongs to Daily Mail

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