Women are rushing to buy a $20 pair of white denim jeans from Kmart which cinch the waist and conceal ‘problem’ areas around the bottom and thighs.
The trousers, which also come in beige and khaki green, sit above the hips and hang loose over the legs, an ultra-flattering silhouette that makes almost every body shape look slimmer and more defined.
Australian fashion influencers have been raving about the jeans on Instagram, with Canberra blogger ‘This is Genevieve’ branding them one of the most versatile pieces in her wardrobe.
Similar jeans are available from Australian clothing brand Everlane, but those will set you back $102 – more than five times the price of Kmart’s bargain design.
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Canberra fashion blogger ‘This is Genevieve’ wears the $20 Wide-Leg Jeans from Kmart
The jeans (left, on blogger Genevieve and right, on Kmart’s website) are high-waisted and hang loose over the legs, a flattering silhouette for almost every body shape
‘When I was younger I wouldn’t be caught dead wearing wide leg jeans,’ Genevieve captioned an outfit shot of her wearing the style.
‘Strictly skinny jeans only – fast forward to now and I can’t get enough of them!’
One follower replied: ‘Love this, been dying for some white jeans!’
‘Love the whole look,’ said another.
The jeans are cropped three quarters way down the legs, making heeled ankle boots the perfect accessory
Similar jeans from clothing brand Everlane (pictured) cost $102 – more than five times the price of Kmart’s bargain design
While some sizes have already sold out, the cotton and elastane pants are still available in 8 and 12 through 20 on Kmart’s website.
And they’re not the only Kmart jeans that are fast becoming firm favourites among Australian fashionistas.
Last week, Brisbane mother-of-two Nienke Cassidy claimed the $25 ‘Feel Good’ jeans are the ‘best denim’ she has ever owned, unrivalled in its ability to flatten and sculpt the lower stomach area like lycra shapewear.
The $25 Feel Good jeans (right) helped Nienke Cassidy feel supported and sculpted around her lower stomach
Ms Cassidy first spotted the pants in a Facebook post where women were raving about their comfort and affordability.
She told Daily Mail Australia: ‘I kept them in mind ever since. I’ve always searched for jeans that are really high waisted and supportive in the front but couldn’t find any I loved.’
So when she saw them in-store, she bought two pairs at once. Ms Cassidy said she hopes to buy more before they sell out.